by Costas Panagopoulos (Author)

In Political Campaigns: Concepts, Context, and Consequences, Costas Panagopoulos provides students with insight into the inner workings of contemporary campaign structures by combining findings drawn from vast amounts of scholarly research with an astute insider's perspective. The text focuses on three key elements of contemporary campaigning-"Concepts, Context, and Consequences"-examining the significance of each element as it relates to the topics discussed. "Context" refers to the political, institutional, legal, and regulatory landscapes in which contemporary campaigns operate. These conditions impact a campaign's decision-making strategies. In turn, these choices yield important implications, or "Consequences," not only for the individual campaign but also for society at large. Topics discussed include parties, interest groups, and the media; money and the modern campaign; campaign strategy; getting out the vote; technology and contemporary campaigns; and much more.

Political Campaigns is part of the Oxford Series on Elections, Campaigns, and Democracy. Edited by Michael R. Alvarez (California Institute of Technology), this new series features comprehensive and accessible, as well as specialized, texts for courses in elections, public opinion, and voting behavior.

Author Biography

Costas Panagopoulos is Professor of Political Science at Fordham University, where he currently serves as Director of the Center for Electoral Politics and Democracy and Director of the Graduate Program in Elections and Campaign Management. A leading expert on campaigns and elections, voting behavior, media and public opinion, political psychology, and campaign finance, Dr. Panagopoulos has co-authored or edited several books, including A Citizen's Guide to U.S. Elections (2015) and Public Financing in American Elections (2011). He is currently the editor of American Politics Research.