The scent of Ivory soap, pure and simple. Ivory's first slogan, "It Floats!", was introduced first, the other well-known slogan, " 99 44 ⁄ 100 % Pure", in use by 1895, have been used to promote Ivory since the 1800s. Ivory Soap features a clean, soapy bouquet, featuring jasmine, clean aldehydes, violet, creamy milky notes, powder and cassis.

Notes: Jasmine, Aldehydes, Violet, Powder, Cassis.
Style: Soft. Clean. Fresh.

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